Private pay home care is changing fast. Families are looking for more than “a service” — they want support that fits real life, responds quickly when needs change, and keeps everyone in the loop.
Increasingly, the biggest innovations in private home care aren’t just clinical. They’re practical improvements that make care easier to coordinate, more transparent, and more connected.
One of the clearest examples is the rise of secure, purpose-built care apps. Digital tools like the My JBC App help bring together clients, families and care teams in one place, supporting day-to-day choice and confidence.

Innovation #1: Real-time visibility
A common frustration in home care is chasing updates:
- When is the next visit?
- Has anything changed?
- Who do I contact
Innovative private-pay providers are addressing this by giving clients and approved family members real-time access to key information.
The My JBC App is designed to provide real-time updates and keep people informed, wherever they are. It helps families stay connected to a loved one’s care journey, with key details available on a smartphone or tablet.
Innovation #2: Smarter scheduling and easier changes
Flexibility is one of the biggest reasons people choose private pay home care. Modern scheduling tools make it simpler to see upcoming visits, plan around appointments or social activities, and request changes when needed.
Within the My JBC App, clients and families can view and manage care schedules, and request changes through an easy-to-use interface. The app also includes guidance that changes to visits generally need to be requested 48 hours (or more) in advance, supporting reliable planning for everyone.
Innovation #3: Secure access to important information
Private home care often involves multiple people — the client, family, trusted supports, and the local service team. Innovation means ensuring the right people can access the right information at the right time, in ways that protect privacy and dignity.
The My JBC App enables approved contacts to securely access important information (including medical updates, health data, financial records and appointment schedules). Access is permission-based, with visibility limited to people authorised by the client (or invited via the app). :contentReference[oaicite:3]{index=3}
Innovation #4: Better communication with your local care team
Technology works best when it strengthens relationships — not replaces them. A key innovation in private-pay home care is improving the connection between clients, families, and the people delivering support on the ground.
The My JBC App helps users stay in touch with their local Just Better Care office and includes a feedback option that lets clients and families share messages directly with the local team for follow-up.
Innovation #5: Reducing admin so there’s more time for care
When admin is simpler, care can be more responsive. Digital tools can reduce time spent on coordination tasks and help teams focus on what matters: delivering safe, respectful support that aligns with a person’s preferences and goals.
A case study on the My JBC App notes it has been recognised with industry awards and has helped reduce operational admin, freeing up staff time for customer care.
What does this mean for people choosing private pay home care?
Private pay home care is increasingly defined by:
- Choice: services that fit your routines and priorities
- Clarity: schedules and updates that are easy to find
- Connection: families and support networks staying informed
- Confidence: secure access and clear communication pathways
Discover the benefits of choosing private home care with Just Better Care — designed for people who want personalised support, greater flexibility and priority access to local teams without waiting lists. Learn why private care might be right for you, and how tailored services can help you stay confident and independent at home.
Stay connected with care — anytime, anywhere
Explore the My JBC App and see how it can help you stay informed, manage schedules and share updates with your trusted support network.
Prefer to talk it through? Speak with your local office.